How to... guides
We've got some strong opinions based on our experience and knowledge of the industry. Click below to get our how to... guides on the big issues facing marketing professionals today.
How to... create flexible PR solutions
With the focus on budgets once again, we surveyed 140 marketing professionals and PR decision makers on how they are utilising their marketing budgets on PR. With the results indicating the possible death of PR retainers during the economic downturn, we show you how to create flexible PR solutions.
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How to... ride out the recession
It isn't all gloom and doom as this year will see record amounts pumped into different economies. To ensure your start-up rides out the recession, increases profitability and continues to receive funding, start out the new year with a communications audit.
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How to... integrate your marketing
Getting the highest ROI from marketing budgets has never been more important. By integrating PR and advertising campaigns you can cut straight to the consumer and increase your brand awareness.
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How to... increase sales through comms
There is a direct and measurable link that can be found between communication strategies and sales.
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How to... do successful viral marketing
How to conceive, manage and deliver viral marketing campaigns that work.
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